promoting your jewelry business
ppromoting your a href=http://www.belgium-jewelry.com target=_blankjewelry/a businessbr /Working with modelsbr /Some pieces of jewelry only make sense when they are displayed on the body, and in these cases you should use a model. The choice of model can greatly influence the impression the image makes – friends will often oblige. Spend time on hair and makeup if their face will be in shot, and use neutral clothing or bare skin – the jewelry should be the focus of the image.br /Professional models can be an expensive option, but if you are hiring a photographer or studio time for a photoshoot of a number of pieces, it may be worth it to ensure the best results.br /Record keepingbr /Taking pictures of a piece at stages during its construction provides a useful technical resource; models that were made as part of the project should also be recorded as you may not wish to keep them. It is also useful to record any exhibition displays for future reference.br /Images of your a href=http://www.belgium-jewelry.com target=_blankfashion jewelry /awill play a key part in its promotion, whether you are applying to a gallery, or for a job, or building a website or portfolio for people to view examples of your work.br /PROMOTIONAL MATERIALbr /Using images to promote your work The photographs taken of your work can be used to promote your a href=http://www.belgium-jewelry.com target=_blankfashion jewelry /athrough websites, businot;ness cards, postcards and portfolio images, as well as in the press.br /All the promotional material used for your business should communicate a clear identity, or brand. It will teil the viewer something about your Jewelry, as well as being recognizably yours. The type of image you use speaks volumes about what you do and who you are, so needs to be carefully considered. The way in which an image is cropped can make a lot of difference to the message it communicates. The image should leave the viewer curious to see more of your work. Postcards and business cards also provide a useful reminder for people who have seen your jewelry, so it is important that the image provides a clear representation of your work, and that the card features your contact details.br /In general, images supplied for printing should be at least 300 dpi to give a good-quality result. Photographic images that are emailed should be much smaller – it is increasingly possible to reduce the file size without too much loss of on-screen quality – saving the file for the web will reduce the amount of memory it uses, and some email applications will allow you choose the file size before sending.br /Creating a websitebr /There are web design companies or individuals who will put together a website for you, to your specifications. You will need to provide all the information and images to them initially as well as each time you need to have the site updated.br /Increasingly, there are do-it-yourself online services that allow you to purchase your choice of domain name, and then to build your own br /website using online software. Although the outcome will be more limited than if the site was built by a professional, the functions of image galleries, video links, email services and online stores with a secure payment method will be sufficient for many people, and is a good way to start out for a very small cost. Try to keep the design simple and maintain a theme throughout the site./p
