Marketing Key Concepts and Marketing Plan Components

p A good foundation is necessary to build a successful marketing strategy. Here are some great marketing concepts, marketing elements and marketing plan components. Use these vital building blocks to build a marketing strategy that will really pay off for your business!/p
pstrongKey Marketing Concepts/strong/p
ul
liCommitted to a well developed a href=http://www.businessconsultingabc.com/Developing_and_Writing_A_Winning_Marketing_Plan.htmlMarketing Plan/astrong/strong/li
liYour Company is Customer-Centric and involved with your customers.nbsp; Understand your target customer base.strong/strong/li
liConsistent Customer Follow Upstrong/strong/li
liConsent founded marketing leads to gross revenue.strong/strong/li
liSell economic value amp; Benefits, not sizzle.nbsp; Sell Substance.strong/strong/li
liFollow on Marketing or Subsequent to the Sale Marketing is highly economical, yet, exponentially grows profits.strong/strong/li
liHave accurate Measurement and Tracking systems for all your Marketing Campaigns, Actions and Strategies.strong/strong/li
/ul
pstrongsignificant Marketing Plan Components/strong/p
pstrongem– Positioning: /em/strongnbsp;What specific niche needs will be filled by your product and service offering?/p
ul
liObjectives/li
liStrengths amp; Weaknesses/li
liCompetition/li
liTarget Markets Defined/li
liTarget Market Needs/li
liMarket Trends/li
/ul
pstrongemTips: /em/strongnbsp;Home-based small businesses are exploding.nbsp; Could this be a good Target for your products and services?nbsp; 50 percent of small business start ups are from women.nbsp; Could this target benefit from your offering or a variation of your offering?/p
pstrongem– Define your Market Position/em/strong/p
ul
liDoes your position provide customer driven benefits?/li
liHow specifically does the customer benefit?/li
liDoes your position define a competitive edge?/li
liHow Unique is your market position?/li
/ul
pstrongem– A Simple Ten Step Marketing Strategy Process/em/strong/p
ul
liStep One:nbsp; Define your Business Identity/li
liStep Two:nbsp; Determine the exact Purpose of the Marketing Plan/li
liStep Three:nbsp; Establish Customer Benefits and your Competitive Edge/li
liStep Four:nbsp; Determine the Target Markets/li
liStep Five:nbsp; Exact Marketing Tools that will be used/li
liStep Six:nbsp; Narrow your Market Niche/li
liStep Seven:nbsp; Develop your Marketing Positioning/li
liStep Eight:nbsp; Establish your Marketing Budget/li
liStep Nine:nbsp; Apply the Marketing Strategy Budget to your a href=http://www.businessconsultingabc.com/Strategic_Plan_For_Business_Success.htmlStrategic Planning Process/a.nbsp; Does it produce a cost effective and profit laden Sales Forecast?/li
liStep Ten:nbsp; Re-work as necessary amp; Take ACTION!/li
/ul
pstrongemTips:/em/strongnbsp; Your Marketing Strategy Process should build into the plan certain flexibility and power to adapt ndash; include contingency based planning./p
pstrongem– Important Objectives of the Marketing Plan/em/strong/p
ul
licompromising Plan to change and adapt with the changing market./li
liCompetitive Advantage/li
liStrengthen your Companyrsquo;s Positive Identity/li
liKeep, resell and up sell your current customers/li
/ul
pstrongCreative Marketing/strong/p
p Creative marketing translates into business profits throught specific tools, strategies and planning, all of which are out of the box and very highly targeted./p
pstrongem– A Creative Marketing Strategy has Three Parts/em/strong/p
ul
liA Purpose/li
liThe Benefits Offered/li
liThe Brand/li
/ul
pstrongem– Implementing the Creative Marketing Strategy/em/strong/p
ul
liOffering must be interesting /li
liTranslate the interesting features to concrete benefits/li
liBenefits must be Believable /li
liGet and Hold Attention/li
liincite Action/li
liVery clear communicating/li
liMeasure, Track amp; Adjust against the strategy/li
/ul
pstrongem– Creativity Comes from Knowledge of:/em/strong/p
ul
liProducts amp; Services/li
liCompetition/li
liTarget Market Audience/li
liMarketing Area/li
liMarketing Trends/li
liEconomic Trends/li
liWorld amp; News Events/li
/ul
pstrongem– Creative Marketing Starts at the End Point/em/strong/p
ul
liUnderstand what the customer thinks, wants and needs at the purchase closing event./li
liWork backwards from the purchase decision back through your Marketing Strategy to its genesis./li
/ul
pstrongem– Creative Marketing is Forward Thinking/em/strong/p
ul
liHelp the customer clearly see and feel the end results, benefits and value received after the purchase./li
/ul
pstrongAbout the Author/strong/p
pThis article is written by Frank Goley, business consultant for ABC Business Consulting. Frank is an expert in writing, developing and implementing a href=http://www.businessconsultingabc.com/Writing_An_Effective_Business_Plan.htmlbusiness plans/a, business turnaround plans, business funding plans, marketing plans and strategic plans. Frank offers comprehensive business consulting, business coaching and business turnaround consulting to small and medium size companies. Frank is author of the business plan book, strongemThe Comprehensive Business Plan Workbook ndash; A Step by Step Guide to Effective Business Planning/em/strong, and he has over 40 published articles on business success strategies. He also writes the Business Success Strategies blog./p